When I look back and think about the launch event on the evening of July 11, 2018, I can still feel the excitement from the hundreds of people gathered in that room. No detail was overlooked, and our goal was to ensure that each person there felt a connection to the purpose of the project. We were just beginning to build our community, and that day was about celebrating with family and friends.
The concept of Charge Up was actually born in September of 2017, following the sudden death of my father in late April, 2017. It would serve as my vehicle to go from grief to gratitude, by sharing the lessons and wisdom he had passed on to me during my 50 years as his son. With nine months to strategize, Charge Up went from what was simply going to be a blog-based concept to a total platform that would include blogs, vlogs, podcasts, social media posts, video-based interviews, personal videos, and community dialogue.
As we finalized the business plan prior to roll-out, each of us knew the magnitude of the commitment and investment this dream would take to become a reality. The team I had put together had strong ambition and talent, so we set the bar high. There was no doubt that each of them were the right people for the project and they each brought their own talents to the table. I had so much passion and vision that it became contagious.
But this dream wasn’t just about me. This was my way to ensure that the legacy of my father would never leave my heart, and I wanted to share it. I wanted his spirit to continue to live on through my message. Each and every day as I invest into this project, I know he is walking beside me and directing me with pride. There is an unexplainable sense of purpose in this mission of spreading positivity and gratitude, and through it I have been blessed to discover what so many others search for — my “why.”
What is your “WHY?” First, think about some important questions. What is your gift to society and how can you leave it better than you found it? How can you be a better husband, wife, father, mother, uncle, aunt, friend, employee, or coach? How can you ensure that there is a part of your life that is selfless, rather than selfish? Where will you be able to find a true sense of fulfillment in your everyday actions? Can you be committed enough to pursue your passion and still balance your life?
These were all the questions that were running through my head as we toasted Charge Up last July 11th, and we wasted no time. Since then, our commitment to growing our community and making a positive impact is exactly where we wanted it to be – in fact, we have exceeded our projections and plan to aim even higher in our second year.
Take a look at these accomplishments in just our first year:
- > 3,300 social media posts
- > 5,000 podcast downloads
- > 6,200 minutes of content viewed on YouTube
- ~ 3,000 followers on Facebook with more than 62,000 reactions and over 16,000 shares
- > 39,000 likes on Instagram
- > 1,500 retweets and more than 6,700 engagements on Twitter
- And the one metric that absolutely amazes me, we’ve put together over 220 original blogs, podcasts, and videos!
However, the most important number from those first 365 days is how many people we were able to affect with our content. How many found a quote or a story that elicited an emotion that they acted on? How many discovered the leader within themselves? How many stepped outside their comfort zone? How many made a conscious effort to show gratitude? These are things that matter most to me when I look back and reflect upon the impact we have made.